Good Indian Philosophy
Push the Good
It is not about ‘how much’, it is about ‘how often’. Even the smallest steps add up. The only direction is forward. The only rule is pushing. Setbacks are to be ignored. Bad days are to be forgotten. Cultivate the good in you. Push it forward a little. Every single day. Every single time. We are the Good Indian. We push the good in your body. We push the good in you. Push the good represents our commitment to pushing the boundaries of what it means to be a sustainable brand while promoting a healthier and more active lifestyle.
At Good Indian, we take pride in our name and what it represents. Being a "Good Indian" means more than just wearing sustainable and stylish clothing - it means embracing a sense of Indian pride and wellness. We believe that our brand offers an end-to-end solution for modern-day Indians who are looking to prioritize their physical and mental well-being while staying true to their roots.
To be an innovation-led fitness brand that helps people be and perform better every day, while elevating the fitness of the planet.
FROM PET BOTTLES TO RECYCLED FABRIC
Good standards. Gold standards.
For us, two things matter the most, the quality of manufacturing and its impact on the environment. The gold standard is to find a spot where you don’t compromise on either. Our factories are certified for conformity to Global Recycled Standard (GRS), OEKO-TEX standards, GOTS certified and support the BCI initiative.
Race to zero. Mission 100%.
We live our philosophy, even when it comes to our planet. That means, there isn’t a day when we don’t obsess over reducing our emissions and maximizing reusability of non-biodegradables. We dream of the day when we’ll go 100% sustainable with zero emissions. As an eco-friendly clothing brand, we believe that our mission is to create high-quality activewear that supports not only the physical health of our customers, but also the health of the planet.
Greater the number. Greater the good.
Good Indian firmly believes in the transformative power of shared experiences and community. Our endeavor will always be to create shared spaces and motivation to make a positive change in the lives of the people. We believe, when you push one, you push many like them towards the good.